The media has two main aspects, as a part of what is known as information industry and as a factor in the formulation of opinion. In both respects, it has to act with responsibility to be effective or reliable. The Press is still the main medium of mass communication. Besides its educative role, it can help in exposing the weaknesses of the democratic system and point out how these can be rectified. This two-way traffic enables the Press to maintain an important and strong link between the public and the system
But the face of electronic and print media is no longer inclined towards the work of making the readers and viewers sentient of the parameters of the incidents and developments transpiring across the globe. It has been metamorphosed into some corporate modus operandi of selling the products. It has been commercialised beyond its elastic limits. None of the channels available today is ready to project the gross of the occurrence, instead all it cares for is the total rating points.
Going by the standards, journalism is the discipline of gathering, writing and reporting news, and broadly it includes the process of editing and presenting the news articles which should be unencumbered by jargon. It is mesmerising indeed to see a good piece of work travelling to continents through various hands
Books are not only a piece of written material it is a wave that travels across the oceanic world of voracious and awaiting readers and formulates the opinion of a wide swathe with different cultural and political background. So it should be cent percent filtered truth rather than personal fictions and fantasies. But it is very unfortunate to accept that the people who scratch their living (active or passive)have failed to understand their responsibility as the shapers of the society, they are vulgarizing and brutalising the society instead of purifying and sanctifying it. A new mutation of iconoclasm has brought enlightenment to a standstill. These days too many channels are chasing too little news. So the crowd is no longer interested in what the news is instead they are much more interested in personal opinions People want to know about people who are writing not about what they are writing. The prime focus is no longer to act like a bridge between action and report, instead it has become a school of inattention where people listen to it without hearing which has exponentially increased the lack of trust with entanglement of rumours culminating to cynical ideologies and principles. Enlightenment has been a long forgotten story...
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2 comments:
hmmm..i couldn't agree more on this
indeed in today's world of growing competetion between different channels..news has become little more than a way to get the highest ratings..everything from a boy falling in a well to kareena kapoor's latest love bites is breaking news
media is no longer about awareness or a mass spirit and news channels are nothing but money spinners..no better than the stupid K-programs that populate the other channels
yeah very true.it seems every one is irritated and have been criticising the turmoil but it should be scrutinized.i hope this happens soon!
things shouldn't go like american press
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